WAR: Beer, tap room and B2B and B2C online shop.
Birrificio WAR.
A independent brewery with a lively tap room and a shop built to sell.
Cans that catch the eye, beers that get chosen.
We built an e-commerce site that showcases every WAR beer, giving room to the bold can designs, the product details and the range in the shop. Each product page was designed to make choosing easier, convey the style, format and personality of the beer, and make buying simple for both end customers and the B2B channel. B2C shop, B2B area with dedicated policies, photo/video content and the tap room story work together to bring the brewery’s energy online, conveying the brand’s character, the care in production and the graphic identity that makes WAR recognisable at first sight.
Two shops, two audiences, one WAR experience.
We structured the e-commerce to meet different needs: on one side the B2C shop, for people who want to buy beers, one-shots and merch directly online; on the other a B2B shop with its own logic, specific policies and journeys designed for trade customers, venues and retailers.
The platform was designed to keep navigation simple and the commercial offer clear, without losing the brand’s direct, recognisable tone. The goal was to make WAR easy to buy in a smooth, organised and consistent way, for both consumers and the trade channel.
Shop: beers, one-shots and merch become a complete catalogue.
The shop was built to separate and showcase WAR’s different commercial sides: core beers, one-shot releases, collaborations, bundles and merch. Each category tells part of the brand, so the e-commerce works as a dynamic catalogue, more than a plain product list, where design, availability and identity guide the user’s choice.
When design drives the purchase.
The e-commerce experience was built to give room to the visual character of WAR beers: cans, labels and colours become central to navigation and product choice. The shop does more than sell; it turns the catalogue into an immediate visual journey, where each beer shows its personality before it is added to the basket.
The tap room becomes part of the digital story.
The site does more than sell beer: it also brings the brewery’s physical experience online. We gave space to the tap room, the kitchen, the events and the chance to experience WAR in the place where it all takes shape, turning the site into a bridge between production, tasting and purchase.
Evocative photos and videos help convey the atmosphere of the venue, the independent character of the brand and the quality that comes from its production facilities. The communication becomes more complete: people who arrive online discover the beers, understand the WAR world and can choose whether to buy, book or go and try them in person.
