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Frequently Asked Questions
E-commerce audits, UX, performance, personalisation, automation, advertising, data and dashboards. The aim is to improve the whole journey, not to bolt on AI as an isolated feature.
Not always. First we assess the limits and opportunities of your current stack; a migration only makes sense when the benefits outweigh the costs and operational risk.
Sales, catalogue, browsing, campaigns, CRM and margins can be connected where available and authorised. First we check quality and definitions.
Segments, behaviour and rules can drive recommendations, content and follow-ups. Every automation must be measurable and respect privacy and consent.
The audit produces priorities and a roadmap. Changes are released in phases, protecting the store's sales, payments and data.
Conversion rate, average order value, revenue, margin, repeat purchases and acquisition cost. Traffic and clicks are read as intermediate signals.