Branding & Strategy
is not just branding.
We define brand positioning, identity and direction, building solid strategic foundations so you communicate in a way that is recognisable, consistent and tied to business goals.
You need a direction.
What are the services in
Branding & Strategy?
LU3G doesn't design logos.
Which direction
do we want
to take?
See what we have built for our clients.
Other directions.
Discover LU3G's other solutions.
Frequently Asked Questions
Positioning, market analysis, competitive advantage, naming, identity, values and tone of voice. The result is a system you can apply across every touchpoint.
Yes. We check what is still useful, where consistency is lacking and which elements need to evolve. We don't throw away brand equity without a reason.
Interviews, materials and working sessions help bring out internal knowledge and priorities. Decisions and approvals are always recorded.
Depending on the scope, we can produce strategic direction, a visual system, guidelines, tone of voice and applications. Formats are agreed based on who will use them.
It depends on the research, the decision-makers and the range of applications. The estimate comes once phases and actual materials are defined.
We look at consistency, understanding, recognition and touchpoint performance. Commercial metrics are linked to the work without simplistic attribution.