Over 100 web pages to present a company catalogue.
Metalsistem Lombardia.
A website built to make a complex sector clear.
Metal Sistem Lombardia needed a site that could represent a broad, technical offer without losing clarity in navigation. We built a platform of over 100 pages, organised around several ways to browse: applications, sectors, services and products.
Photos and videos show Metal Sistem Lombardia’s work in the settings where it is actually used. Each piece shows systems, construction details and installed solutions, turning the case studies into a tool that conveys experience, quality and reliability. A visual story that helps customers understand the value of the solutions before the first sales conversation.
The work takes shape before the words do.
Alongside the site structure we produced photo and video content to tell real cases, installed systems and applied solutions. The case studies become a concrete way to show experience, quality of execution and the ability to deliver on very different industrial projects.
The images do more than make the site more complete: they help users picture the solutions in real settings, building credibility, recognition and trust as they decide.
Every product finds its path.
We built dedicated product pages so every Metal Sistem Lombardia solution is easy to find, understand and assess. The structure works both for people who already know what they need to install and for those who start from a need without knowing which product fits best. Each page guides the user with clear information, applications, benefits and useful links, turning the catalogue into a tool for orientation and decision support.
The project follows the Metalsistem brand guidelines while adapting structure, content and user journey to the commercial needs of the Lombardy market.
A site designed to help customers and companies find the right solution quickly, while showing expertise, method and technical solidity.
Several paths to the right solution.
We designed multi-level navigation that lets users explore the offer from different entry points: by application, by sector, by service or by product. The site does more than display a catalogue; it guides each type of customer to the most useful content.
The structure was designed to simplify a complex industrial ecosystem, making it quicker to find solutions for logistics, warehousing, archiving, shelving and production areas.
A structure built to drive traffic, choice and acquisition.
We designed the Metal Sistem Lombardia site as an ecosystem where every entry point leads the user to the right solution. Whether they arrive from products, applications, sectors, services or a Google Ads campaign, the path stays clear: people looking for a specific installation find technical content and product pages, while those starting from a need are guided to the most suitable solutions.
The structure was also designed to support targeted landing pages and high-intent campaigns, creating continuity between search, ad, landing page and contact request. We set up the Google Ads campaigns to keep Metal Sistem Lombardia visible in strategic searches, working on a steady impression share and on keywords consistent with the value of each product.
This was paired with a full tracking setup in Google Tag Manager, to measure the actions that really matter and optimise the acquisition path. The result is a digital system designed to generate qualified leads, beyond simply bringing traffic, at an acquisition cost in line with the market, the technical complexity and the commercial value of Metalsistem solutions.
From installations to case studies: the product becomes consultancy.
The photography and the ongoing management of case studies let us tell the Metal Sistem Lombardia story beyond the catalogue.
Each installation becomes concrete proof of the company’s ability to read a space, design the right solution and adapt Metalsistem products to the customer’s real needs. The visual story highlights both the customer who chose the installation and the quality of the finished system, showing a company that sells consultancy, method and solutions built around the workplace as well as products.
